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新聞稿（即時發佈） 2016年9月5日
馬時亨、沈祖堯、許曉暉、楊大偉、呂麗紅、方力申及林嘉欣真情分享
響應9月22日「香港品格日」 共建品格城市Photos: http://www.seedland.hk/press/cday/3/
Press release: http://www.seedland.hk/press/cday/3/CharacterDay3_Chi.doc
為宣揚品格教育的重要性，今年香港品格日協會將國際盛事「品格日」從美國帶到本地，象徵香港首次正式加入這場全球品格教育運動。今年「香港品格日」將於9月22日舉行，為隆重其事，協會特別邀請七位社會名人出任「香港品格日大使」，並為活動拍攝宣傳短片，就品格教育及本年品格日主題——「感恩」分享見解。經連日來拍攝和製作，短片已在網上隆重推出，歡迎公眾人士觀看：
港鐵非執行主席馬時亨教授，GBS，JP：
馬時亨教授在商界與政府的成就和貢獻良多，一路上就是憑藉一顆謙卑的心，不斷學習和聆聽別人的意見，最終成就了今天的他。由於自幼家貧，中學時連十六港元的學費也負擔不起，是舅父一直支持他並供書教學，令他銘記於心。
短片連結： http://bit.ly/2bX7nFo香港中文大學校長沈祖堯教授，SBS，JP：
沈祖堯教授畢生致力於醫學研究和教學，除了在學術界具有崇高地位外，在學生心目中更是一位良師益友。他認為「誠實」與「誠懇」是重要的品格素質，平日只要坦誠與真摯待人，無需任何語言包裝也會贏得別人尊敬。
短片連結： http://bit.ly/2bE2Pkb民政事務局副局長許曉暉女士，SBS，JP：
許曉暉女士致力推動社會發展，對於品格的重要性，她指出品格就好比人生的指南針，為我們定位，在遇上困難及挑戰時能成為一把重要的尺，知道如何恰如其分地處理和應對每個問題。
短片連結： http://bit.ly/2bDPJbv社會企業Green Monday的聯合創辦人楊大偉先生：
楊大偉先生創立社會企業推廣素食及環保，開創綠色飲食和生活潮流。他分享人生中難免遇上逆境，越成功的人越有機會碰壁，因為勇於嘗試是成功的要素。遇上難關時必須給予自己正能量，並且有跌倒爬起的韌力。
短片連結： http://bit.ly/2c6xJo4電影《五個小孩的校長》的真人主角呂麗紅校長：
呂麗紅校長以一腔教育熱誠，成功改寫元崗幼稚園被殺校的命運，這個勵志故事其後更被搬上銀幕，感動無數香港市民。她闡釋感恩是學會珍惜別人對自己的付出及關愛，而這樣的關係亦有助令世界變得更美好。
短片連結： http://bit.ly/2caLUab著名演員方力申先生：
方力申於2014年被選為「香港十大傑出青年」，他認為「尊重」和「感恩」十分重要，而最令他感恩的是擁有一個和諧家庭，父母對他和弟弟無微不至，賦予正確的方向及目標但不給予壓力，對他們有要求但不嚴苛，讓他們有機會發揮所長。
短片連結： http://bit.ly/2bJQHyz著名演員林嘉欣小姐：
林嘉欣的演藝事業備受肯定，鏡頭下的她還是一個非常盡責的母親。她深信品格與學術知識同樣重要，因此非常著重兩位女兒的品格發展，並期望孩子能夠在成長道路上結出更多美好的品格果實。
短片連結： http://bit.ly/2bDHM7c「香港品格日」並呼籲全港學校一同參與，參加辦法簡單，只需在9月22日至10月22日期間完成以下步驟，而一切所需物資將由香港品格日提供：
一、在校園內張貼品格日海報；
二、全校師生一同觀看一齣關於品格的短片；
三、完成一項建議的「感恩活動」（例如撰寫感謝信、創作以感恩為題的壁畫、舉行感恩回響活動等）；
四、向香港品格日協會提交包括8至10張活動相片的活動報告。詳情和報名可登上 www.characterday.hk ，一切所需物資包括宣傳海報、手冊及存有相關電子檔案的光碟，將由香港品格日協會提供。至於公眾人士，則可密切留意我們的Facebook專頁（ www.facebook.com/characterdayhk ）以獲取最新消息，大家亦不妨在此刻開始跟身邊人多說幾句：「唔該晒！」期望所有重視和關心品格的人士齊心支持，讓品格教育的種子得以遍地開花！
關於香港品格日協會
香港品格日協會由一群熱心人士於2016年成立，旨在推動香港成為一個重視、歌頌和培育品格的地方。協會得到多個一直致力於本港推動品格教育的組織鼎力支持，包括：JEMS Education Foundation、香港有品運動、一口田慈善教育基金、寰宇希望及和富社會企業，聯同社會上關注品格教育的有心人，攜手將培養品格的重要訊息廣傳。首屆「香港品格日」定於2016年9月22日，誠邀全港中小學、大專院校、機構及社會大眾一同參與。網站： www.characterday.hk ；臉書： https://www.facebook.com/characterdayhk/發稿：香港品格日協會 代行：一口田有限公司
電話：3583 3100 傳真：3583 1331 電郵： info@seedland.hk
如欲查詢詳情、索取照片或安排與香港品格日協會代表進行專訪，歡迎致電3583 3300與Miss Jackie Liu聯絡。
For Immediate Release 5th September 2016
Frederick Ma, Joseph Sung, Florence Hui, David Yeung, Lilian Lui, Alex Fong and Karena Lam share their thoughts in support of Character Day Hong Kong on 22nd September
Photos: http://www.seedland.hk/press/cday/3/
Press release: http://www.seedland.hk/press/cday/3/CharacterDay3_Eng.doc
In order to promote character education, this year, Character Day Association Hong Kong takes pleasure in introducing the global character education movement “Character Day” rooted from the United States to Hong Kong for the first time. Character Day Hong Kong 2016 will be held on 22nd September, and the Association is much honoured to have invited seven ambassadors, including Prof. Frederick Ma Si-hang, GBS, JP, Non-executive Chairman of MTR, Prof. Joseph Sung, SBS, JP, Vice Chancellor of The Chinese University of Hong Kong, Ms Florence Hui, SBS, JP, Under Secretary for Home Affairs, Mr. David Yeung, Co-founder of Green Monday, Principal Lilian Lui, whose real-life story inspired the film Little Big Master, and renowned actor Mr. Alex Fong and actress Ms Karena Lam, to endorse the event. The seven ambassadors’ sharing on this year’s theme, “Gratitude”, has been filmed and the clips are now online for the public to enjoy:
Prof. Frederick Ma Si-hang, GBS, JP, Non-executive Chairman of MTR
Being highly recognized in both the business and government sectors, Professor Frederick Ma believes that it is with a humble heart, a growth mindset and the willingness to listen to other’s opinions that shapes the person he is today. Coming from a grassroots family, he could not even afford the HK$16 tuition fee during secondary school. Fortunately, he received support from his uncle, who backed him up in furthering his studies, for which he is eternally grateful.
Video link: http://bit.ly/2bX7nFoProf. Joseph Sung, SBS, JP, Vice Chancellor of The Chinese University of Hong Kong
Being one of the most respected scholars in the medical field, Prof. Joseph Sung has dedicated his life to medical research and teaching. In addition, he is also a great mentor to students. The character traits that he honours the most are integrity and sincerity, and points out that a person with these character strengths can easily earn respect from others without the need to rely on the tool of eloquence.
Video link: http://bit.ly/2bE2PkbMs Florence Hui, SBS, JP, Under Secretary for Home Affairs
Florence Hui emphasizes the importance of character and points out that character can act as our life compass, and serve as the paradigm to help us handle challenges and problems properly.
Video link: http://bit.ly/2bDPJbvMr. David Yeung, Co-founder of Green Monday
The founder of a social enterprise that promotes vegetarian diet and eco-friendly practices, David Yeung is a pioneer to set the trend of green lifestyle. The character trait that he cherishes the most is resilience. He explains that obstacles are inevitable in life, and the more successful you are, the easier it is for you to face challenges, because the key to success is the courage to make new attempts. In face of difficulties and failures, the perseverance and strength to get back on one’s feet after the fall is crucial for life advancement.
Video link: http://bit.ly/2c6xJo4Principal Lilian Lui, whose real-life story inspired the film Little Big Master
Principal Lilian Lui is a passionate educator, who shows unconditional dedication to Yuen Kong Kindergarten, and eventually saved the kindergarten from education reform. The story of Principal Lui and her kindergarten was then made into the inspiring film Little Big Master. In her opinion, gratitude means cherishing the devotion and love one receives from others, and such relationship can make the world a better place.
Video link: http://bit.ly/2caLUabRenowned actor Mr. Alex Fong
Alex Fong was elected in the “Ten Outstanding Young Persons Selection” (TOYP Hong Kong) in 2014. Amongst all the important character traits, Alex believes respect and gratitude are the most important. He is most grateful for having a harmonious family, in which he and his younger brother are well-loved by his parents. The brothers are blessed with the right directions and goals suggested by their parents. Despite their expectations for their sons, Alex’s parents have never pressured them with strict demands, and allow them the space to freely develop and fulfill their potentials.
Video link: http://bit.ly/2bJQHyzRenowned actress Ms Karena Lam
Aside from her successful career in the entertainment industry, Karena Lam is also a dedicated mother who believes that character development and academic achievements are equally important. She is concerned about the character development of her two daughters, and wishes to raise her children to have the virtuous elements of good character.
Video link: http://bit.ly/2bDHM7cCharacter Day Association Hong Kong invites all schools in Hong Kong to join the global movement and be a pioneer Character Day School. All they need to do is to take four simple steps between 22nd September and 22nd October 2016 as follows:
- Put up Character Day posters at school
- Watch a short film about Character as a school body
- Implement one “gratitude activity” (e.g. writing gratitude letters, creating a gratitude mural, making gratitude reflection, etc.)
- Submit a report that includes 8 to 10 photos of the above-mentioned activities to Character Day Association Hong Kong
To sign up, please go to www.characterday.hk and fill in the registration form. A Character Kit that contains all the necessary materials, including videos, posters, handbooks and CD with useful files will be mailed to participating schools. As for the general public, please stay tuned to our Facebook page ( www.facebook.com/characterdayhk ) for updates and details. You are also welcomed to join our campaign by saying more “Thank you” in everyday life. We look forward to your support so that character development can flourish in town!
About Character Day Association Hong Kong
Established in 2016, Character Day Association Hong Kong aims to promote Hong Kong as a city that emphasizes the celebration and development of character. The association has received numerous support from organizations that share the same goal, including JEMS Education Foundation, Hong Kong Character City, Seedland Educational Charitable Foundation Ltd, HOPE worldwide and Wofoo Social Enterprises Ltd, and from individuals who have a heart for character education to widely advocate the importance of good character. The first Character Day Hong Kong will be held on 22nd September 2016, and is now open to participation of all schools, organizations and individuals.
Website: www.characterday.hk
Facebook: https://www.facebook.com/characterdayhk/Released by:
Seedland International Limited
On behalf of Character Day Association Hong KongMedia Enquiries:
Miss Jackie Liu at 3583 3300
Fax: 3583 1331 E-mail: info@seedland.hk
