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Press Release
Hong
Kong Red Cross ¡§Pass-it-On¡¨ Charity Sale Campaign
Bear Buddies and Chief Ambassador Alex Fong
spreading Love and Care to the community
Photos: http://www.seedland.hk/press/redcross/pio2013/1/
Press release: http://www.seedland.hk/press/redcross/pio2013/1/
(Hong Kong,
24 November 2013) The Hong Kong Red Cross (HKRC) hopes to share love and care
through the ¡§Bear¡¨ charity sales icons for this year¡¦s ¡§Pass-it-On¡¨ Annual Fundraising Campaign.
The three-month Campaign, entering its 11th year, was officially launched today. This year¡¦s two icons ¡Ð Red CrossÌBear Duet slippers and Red CrossÌBear Buddies pen set ¡Ð come ¡§in pairs¡¨, symbolizing HKRC and donors working hand in hand as partners to render humanitarian services to those in need.
Aiming to raise funds in support of the humanitarian work of the HKRC and to promote the ¡§Share and Care¡¨ spirit amongst people, the HKRC has been organizing the ¡§Pass-it-On¡¨ Campaign since 2003. The charity sale campaign has become one of HKRC¡¦s key annual fundraising events. It encourages people to care not only for their families and friends, but also for those close and afar who are less fortunate and in need. It emphasizes the power of joining hands, that when we all put ourselves together, an enormous loving power can be accumulated to help those who are in need. It is a fundraising campaign that relies on this ¡§pass-it-on effect¡¨ amongst people to spread the ¡§share and care¡¨ spirit.
Addressing the kick-off ceremony, HKRC Director Dr Lau Chor-chiu said the Pass-it-On Campaign, under the theme of ¡§Love to Share, Share to Love¡¨ for some years, aimed not only to gather donations, but also to disseminate the spirit of ¡§share and care¡¨. ¡§The two bear icons this year are ¡¥in pairs¡¦ and undividable, resembling integral relationship of HKRC with our donors. We could not have been conducting so many humanitarian works for the needy without the support of our donors,¡¨ he said.
Renown singer-artiste Mr Alex Fong becomes the Chief Ambassador of this year¡¦s Campaign. At the kick-off ceremony, various officiating guests, including Alex, placed their own bear buddy figures into a winter wonderland ferris wheel, representing their participation and support toward ¡§Pass-it-On¡¨. Immediately after the ceremony, Alex voluntarily worked at the outreach sales counter and enthusiastically persuaded people passing-by to purchase the charity icons. ¡§I have been invited to be the Chief Ambassador of the Campaign for a number of years. I feel so honored,¡¨ he said.
Other officiating guests at the ceremony are:-
l Dr Lau Chor-chiu, Director of the HKRC
l
Representative of Diamond Sponsor ¡V Ms Amy Lee, Marketing Communications Manager
of QP Group
l
Representative of Diamond Sponsor - Mr
Lawrence Chow, Chief Marketing Officer of Samsung Electronics H.K. Co, Ltd
l
Representative of Gold Sponsor
- Mr Richard Kwan, General Manager of Asia Commercial
Operations
of CSL Behring Asia Pacific Ltd.
l
Mr K M Chan, Secretary General of the HKRC
Uniquely-designed
Charity Sale Items
The charity sale items
are uniquely designed by the HKRC and are always well received by the public. This year, the two charity sale items
connote ¡§in pairs¡¨, and symbolize the inseparable bond between the HKRC and
our donors.
l
Red CrossÌDuet
¡Ð a pair of fuzzy, furry
slippers; charity price: HK$98.
l
Red CrossÌBuddies
¡Ð including Red, Blue
& Black ball pens and a mechanical pencil; charity price: HK$68.
One may also purchase the Red CrossÌBuddies and re-gift via the
HKRC network to the underprivileged population
in Hong Kong,
Mainland China and overseas, as a gift of love and care from afar.
Thanks
to Support from Sponsors
HKRC
would like to thank:
l
Diamond Sponsors: QP Printing Limited and Samsung Electronics
H.K. Co.,
l
Gold Sponsor: CSL Behring Asia Pacific Ltd
l
Supporting
units: PARKnSHOP, INTERNATIONAL, TASTE, FUSION,
GOURMET, GREAT, SU-PA-DE-PA, Watson¡¦s Wine, FORTRESS, Watsons, Neway, Wise-Kids, ESDlife, Metro
Broadcast
l
Venue sponsor for
the Kick-off
Ceremony: Shun Tak Centre
Details of Charity Sale
Items
|
Packaging Size¡J11cm diameter x 17cm height |
Red CrossÌDuet Charity Price HK$98
|
Red CrossÌBuddies Pen Set Charity Price HK$68 |
Available
at the Following Spots
1.
ESDlife (Red CrossÌDuet only)
http://www.esdlife.com/campaign/eshop/20131025rcpion/default.html
2.
Retail Outlets (Red CrossÌDuet only)
l
PARKnSHOP/ INTERNATIONAL
/ TASTE / FUSION / GOURMET / GREAT / SU-PA-DE-PA / Watson¡¦s Wine
l
FORTRESS
l
Watsons
l
Neway / CEO Neway
l
Wise-Kids
3.
Outreach Charity Sale Points
l
Territory
wide outdoor locations, some of which are near the exits of MTR stations and shopping
malls
About
Hong Kong Red Cross
The Hong Kong Red Cross
was established in 1950. We belong to one of the world's largest humanitarian
network and dedicate ourselves to protecting human life, caring for the health
of the vulnerable and respecting human dignity by mobilizing people to serve
voluntarily for the cause of humanity. Our services include blood transfusion
service, bone marrow and cord blood donation, disaster relief and preparedness,
first aid and health training, youth and volunteer programmes, tracing, community care and patient concern services, special education and
rehabilitation services. (For more information: www.redcross.org.hk)
Hotline:
2802 0016
Email:
pass-it-on@redcross.org.hk
Website:
www.redcross.org.hk/web/pio2013
Facebook: www.facebook.com/hkrcpion
Media
Enquiries
Hong Kong Red Cross
Corporate Communications Manager
Ms Denise
Wong (2507-7111 / 9842-6002 / wf.wong@redcross.org.hk )
Hong Kong Red Cross
Communications and Resources Development Department
Ms Almeida
Joyce Chan, Manager (2507 7506/ joyce.chan@redcross.org.hk)
Ms Jessica
Lai, Assistant Manager (2507 7520/ jessica.lai@redcross.org.hk)
~ End ~