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新聞稿       

                                       
「愛心相連大行動」籌款活動
「加埋你」一齊支持人道工作

Photos: http://www.seedland.hk/press/redcross/pio2014/2/
Press release: http://www.seedland.hk/press/redcross/pio2014/2/14PIO_PressRelease_Kickoff_Chi.doc

(香港‧2014年11月23日)  今年冬天，香港紅十字會「愛心相連大行動」一於「加埋你」，期望將無數「你」的愛心，以不同形式加在一起，以支持本會各項人道工作，幫助更多在本港及全球各地有需要的人士。

第十二屆「愛心相連大行動」，於今日正式啟動，為期三個月。你可以透過捐款、購買可愛實用的義賣品「迪迪熊雨傘」及「迪迪熊暖手包」、或者透過本會將義賣品愛心轉贈予本地、內地及世界各地的弱勢社群。

今年更特別增設一系列「加埋你」活動，你的舉手之勞－不論是在耀目的「加埋你」流動專綫上按鈕、或者在Facebook回應活動訊息，都會令本會增添捐款。每多一名參與者或留言者，「加埋你」活動贊助商都會捐出$10予本會。

「加埋你」共建關懷社群
在啟動儀式上，香港紅十字會總監袁漢榮表示：「『愛心相連大行動』十多年來，成功凝聚社會各界的愛心，為本會推行人道服務加添不少力量。今年活動以『加埋你』作為號召，就是期望更多的『你』，能以不同形式加入支持我們的行列，繼續以『愛心』『相連』，服務更多有需要的人。我們的人道工作不能沒有每一個『你』的支持。」

「2014年十大傑出青年」兼著名藝人方力申先生今年再度擔任「愛心相連大行動」活動榮譽大使。他表示，多年來能夠出一分力參與活動，感到很有意義。「今年更加可以帶頭『加埋你』，一齊邀請市民輕輕鬆鬆為人道出點愛心，真的感到十分榮幸。」啟動禮後，他立即與一眾嘉賓帶頭去「加埋你」流動專綫，在展覽車上親身參與按鈕和推廣。

感謝各界支持
本會衷心感謝各界支持，協助凝聚龐大的愛心力量，包括:-

• 活動鑽石贊助 : 雋思集團 及 三星電子香港有限公司
• 活動金贊助 : 傑特貝林(亞太區)有限公司 及 宏信達顧問有限公司
• 「加埋你」活動贊助 : ECCO
• 多家商戶全力協助，包括:

零售伙伴 － 百佳超級市場、FUSION、TASTE、INTERNATIONAL、GOURMET、GREAT、SU-PA-DE-PA、屈臣氏酒窖、豐澤、屈臣氏、Neway、CEO
網上伙伴 － The Bazaar Online Shop
支持伙伴 － 東方海外物流

1) 「加埋你」流動專綫

耀目的流動展覽車將停泊鬧市，只要你按動車上鈕掣以示支持，「加埋你」活動贊助商 ECCO便會每多一名參與者捐出$10予本會；你更可透過流動專綫，多認識本會的人道工作，以及各地的人道需要。

日期 :  2014年11月23日 至 29日
時間 : 下午2時半至5時半
地點 : 大埔、灣仔、旺角、銅鑼灣、太子、中環、尖沙咀

2) 到「加埋你」活動的Facebook專頁，分享活動訊息

響應「加埋你」的號召，到專頁分享訊息，讓更多人參與人道行列。每多一名留言者，「加埋你」活動贊助商 ECCO就會捐出港幣$10予本會。

除送禮自用外，您亦可以「愛心轉贈」形式捐出「迪迪熊雨傘」，透過香港紅十字會轉送到世界各地有需要的人士手上，為他們送上關懷，讓愛跨越地域界限達至世界各地。

銷售點

1. 通過「The Bazaar Online Shop」網上訂購 www.thebazaar.com.hk

2. 指定商舖銷售點 (只限「迪迪熊暖手包」)

• 百佳超級市場FUSION/ TASTE/ INTERNATIONAL/ GOURMET/ GREAT/ SU-PA-DE-PA
• 屈臣氏酒窖
• 豐澤
• 屈臣氏
• Neway/ CEO

3. 慈善義賣地點 「迪迪熊雨傘」及「迪迪熊暖手包」

• 外展慈善義賣站將會設於各區戶外地點及港鐵站內

查詢熱線：    2802 0016
電郵：            pass-it-on@redcross.org.hk
網頁：            www.redcross.org.hk/web/pio2014
Facebook：    www.facebook.com/hkrcpion

香港紅十字會簡介
香港紅十字會成立於1950年，屬世界最大的人道網絡之成員。本會積極推動社群，本著人道理念與志願服務精神，竭力保護生命、關懷傷困、維護尊嚴。服務涵蓋輸血服務、骨髓及臍帶血捐贈服務、賑災備災、急救及健康護理訓練、青年及義工事務、尋人、社區及院友關懷服務、特殊教育及復康服務等範疇。詳情請瀏覽: www.redcross.org.hk。

關於「愛心相連大行動」
香港紅十字會的「愛心相連大行動」於2003年首辦，希望透過活動向公眾傳揚「分享與關懷」的精神，現已成為本會每年的主力籌款項目之一。活動強調團結力量的重要性，帶出只要攜手將「愛心」「相連」，便能凝聚「愛心力量」幫助更多有需要人士，為他們送上暖暖的關心和祝福。

傳媒查詢
香港紅十字會
機構傳訊經理 黃惠芬  (2507-7111 / 9842-6002 / wf.wong@redcross.org.hk)
傳訊及資源發展部經理 陳竹雅 (2507 7506/ joyce.chan@redcross.org.hk)
一口田有限公司
黃嘉詠   9450 9757        許芷茵   9534 0813
或電：3583 3100　　   傳真：3583 1331 　　電郵：info@seedland.hk

Press Release

Pass-it-On Charity Sale Campaign
“Plus You” in supporting Humanitarian Works

Photos: http://www.seedland.hk/press/redcross/pio2014/2/
Press release: http://www.seedland.hk/press/redcross/pio2014/2/14PIO_PressRelease_Kickoff_Eng.doc

(Hong Kong, 23 November 2014) The Hong Kong Red Cross (HKRC) annual fundraising campaign “Pass-it-On” aims to “plus” more members of the public to support our humanitarian tasks through different ways, so as to help more in need locally and overseas.

The three-month Campaign, entering its 12th year, was officially launched today (23 November). You can purchase the iconic items －“Reddie Bear Umbrella” and “Reddie Bear Hand Warmer”－ to deliver warmth and care to others in the cold winter. You may also buy and re-gift the items via the HKRC network to the underprivileged population in Hong Kong, Mainland China and overseas, as a gift of love and care.

Under the new slogan of “Plus You”, this year’s Campaign also has a series of activities to “plus” every one of you. You can simply board our “Plus You” Moving Truck to show your support by pressing a button, or share our “Plus You” message on Pass-it-On Facebook page. The activity sponsor will make a donation of HK$10 for each button-pressing or message shared.

“Plus You” in sharing Love and Care

Addressing the kick-off ceremony, HKRC Director Mr Jimmy Yuen said the Pass-it-On Campaign has been able to disseminate the spirit of “share and care” in the community over the past years. “Under the slogan of ‘Plus You’ this year, we hope to add more members of the public to support the Red Cross works in different ways. Without the support of each of you, we could not have been conducting so many humanitarian works for the needy.”

Mr Alex Fong, renowned artist and awardee of the 2014 Ten Outstanding Young Persons, continues to act as the Campaign’s Chief Ambassador. “I feel honoured for having joined such meaningful event for years. This year, I also feel excited for being able to lead in the   ‘Plus You’ activities to invite more of you to join the humanitarian force.” Immediately after the kick-off ceremony, Alex and other guests headed for the “Plus You” Moving Truck to join in the button-pressing and promotion.

Thanks to Support from Sponsors

HKRC would like to thank:

• Diamond Sponsors: QP Group and Samsung Electronics H.K. Co.,
• Gold Sponsors: CSL Behring Asia Pacific Ltd and Vision Skill Consulting Ltd
• “Plus You” Activity Sponsor: ECCO
• Supporting units:

Retail Partners － PARKnSHOP, FUSION, TASTE, INTERNATIONAL, GOURMET,
GREAT, SU-PA-DE-PA, Watson’s Wine, FORTRESS, Watsons, Neway, CEO
Online Partner  － The Bazaar Online Shop
Supporting Partner － OOCL Logistics (Hong Kong) Ltd.

1) “Plus You” Moving Truck

The Moving Truck will station in popular spots in town. You can simply board the truck to press a button for showing your support. The activity sponsor ECCO will donate HK$10 to HKRC for each pressing.

The displays on board will also enable you to learn more about the humanitarian needs over the world, as well as the HKRC humanitarian works.

Date :     23 to 29 November 2014
Time :     2:30 pm to 5:30 pm
Venues : Tai Po, Wan Chai, Mongkok, Causeway Bay, Prince Edward, Central, Tsim Sha Tsui

2) Visit the “Pass-it-On” Facebook page

Visit the Page and share messages related to the activities with your friends. The activity sponsor ECCO will donate HK$10 to HKRC for each message shared.

One may also purchase the “Reddie Bear Umbrella” and re-gift via the HKRC network to the underprivileged population in Hong Kong, Mainland China and overseas, as a gift of love and care from afar.

Available at the Following Spots

1. Online Shopping at “The Bazaar Online Shop”  www.thebazaar.com.hk

2. Retail Outlets (“Reddie Bear Hand Warmer” only)

• PARKnSHOP/ FUSION /TASTE INTERNATIONAL / GOURMET / GREAT / SU-PA-DE-PA
• Watson’s Wine
• FORTRESS
• Watsons
• Neway / CEO

3. Outreach Charity Sale Points (“Reddie Bear Umbrella” and “Reddie Bear Hand Warmer)

• Territory wide outdoor locations, some of which are near the exits of MTR stations and shopping malls

Campaign Enquiries
Hotline : 2802 0016                                Website : www.redcross.org.hk/web/pio2014　Email：pass-it-on@redcross.org.hk        Facebook：www.facebook.com/hkrcpion    

About Hong Kong Red Cross
The Hong Kong Red Cross was established in 1950. We belong to one of the world's largest humanitarian network and dedicate ourselves to protecting human life, caring for the health of the vulnerable and respecting human dignity by mobilizing people to serve voluntarily for the cause of humanity. Our services include blood transfusion service, bone marrow and cord blood donation, disaster relief and preparedness, first aid and health training, youth and volunteer programmes, tracing, community care and patient concern services, special education and rehabilitation services. (For more information: www.redcross.org.hk)

About “Pass-it-On” Campaign
Aiming to raise funds in support of the humanitarian work of the Hong Kong Red Cross and to promote the “Share and Care” spirit amongst people, the HKRC has been organizing the Pass-it-On Campaign since 2003. The charity campaign has become one of HKRC’s key annual fundraising events. It encourages people to care not only for their families and friends, but also for those close and afar who are less fortunate and in need. It emphasises the power of joining hands, that when we all put ourselves together, an enormous loving power can be accumulated to help those who are in need. It is a fundraising campaign that relies on this “pass-it-on effect” amongst people to spread the “share and care” spirit.

Media Enquiries
Hong Kong Red Cross
Corporate Communications Manager Ms Denise Wong (2507-7111 / 9842-6002)
Manager (Communications and Resource Development) Ms Joyce Chan (2507 7506)
Seedland International Limited
Miss Adrienne Wong     9450 9757
Miss Helena Hui             9534 0813
Tel：3583 3100　　      Fax：3583 1331 　　Email：info@seedland.hk

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